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The 19-step Founder Journey

A canonical path from idea to exit, mapped to the steps Utah’s state programs are organized around. Each step links to a deeper read.

Thinking of starting

Build the idea and the muscles

  1. Step 1

    Find Your Big Idea

    Starting a business can be overwhelming, but you're not alone. Utahns start successful businesses daily, from restaurants to agriculture to e-commerce shops. Whether you're in the heart of Salt Lake City, the red rocks of Saint George, or the snow of northern Utah, we’re here to help you find what you need for your small business.

  2. Step 2

    Important Business Skills

    Many small businesses are experts at their craft or skillset, but they’ve never had specialized business training. Essential skills like accounting, marketing, sales, and operations are necessary to ensure the long-term success of your emerging business. They enable you to navigate challenges, make informed decisions, and create a business that survives and thrives.

Start the business

Validate, build, register, fund, operate

  1. Step 3

    Business Validation

    Now that you’ve got your business idea, it’s important to do your due diligence to ensure there’s a market for your product. This process is called business validation.

  2. Step 4

    Build your product or service

    For a business owner, developing a product or service involves creating and refining offerings that meet the needs of their target market. This includes identifying a market gap or problem, designing a solution, and continuously improving it based on customer feedback. Skills in product development encompass understanding customer preferences, prototyping, and iterating on the design to ensure functionality and appeal. It's a dynamic process that requires adaptability and a keen focus on delivering value to customers, ultimately contributing to the success and sustainability of the business.

  3. Step 5

    Develop your brand and marketing strategy

    For a new business owner, developing a strong brand and effective marketing strategy is pivotal for establishing a business identity and connecting with potential customers. Your brand encompasses more than just a logo; it's the overall perception people have about your business. Crafting a compelling brand involves defining your unique value proposition, understanding your target audience, and creating consistent messaging across all platforms.

  4. Step 6

    Write your Business Plan

    Writing a business plan for your small business involves outlining your goals, target market, and operational strategy. It's a crucial roadmap that helps attract investors, secure loans, and guide your business decisions.

  5. Step 7

    Registration and Licensure

    Registering and obtaining licensure in Utah means officially establishing your business with the state and local governments. It involves filling out necessary forms and paying fees to comply with legal requirements. This process is crucial as it ensures your business operates legally, abides by regulations, and can avoid potential legal issues. Proper registration and licensure ensure that your business is legitimate and compliant with government regulation.

  6. Step 8

    Establish Business Operations

    Establishing business operations involves setting up essential systems for smooth functioning. This includes creating a business bank account and implementing accounting and record-keeping systems. Learning about HR and staffing is also crucial for building a capable team, while setting up liability insurance helps protect your business from potential risks. This process is vital to ensure financial stability, legal compliance, and overall efficiency in running your business. Taking these steps early on fosters a solid foundation for long-term success.

  7. Step 9

    Fund Your Small Business

    Understanding small business funding is crucial as it allows business owners to explore various options to secure capital for their ventures.

  8. Step 10

    Find office space

    Finding the right office space is essential for entrepreneurs. It provides a dedicated environment conducive to focus and productivity. A well-suited office space energizes the business, creating a positive work atmosphere that contributes to overall growth and success. Options include traditional office space leases and coworking spaces.

  9. Step 11

    Pay Your Taxes

    Paying taxes in Utah involves working with the Utah State Tax Commission. To determine what you owe, check the state's tax guidelines and use their online resources or consult with a tax professional. The Utah State Tax Commission provides accessible information and resources to help small business owners understand their tax obligations and promote compliance. Utilizing these resources ensures you're informed and equipped to fulfill your tax responsibilities in Utah.

Grow the business

Community, capital, talent, expansion

  1. Step 12

    Join a Community

    Joining a community, such as a local chamber of commerce or industry network, is key for a small business. It's like having a supportive team that helps you learn the ropes and avoid pitfalls. Being part of these networks means you're in the loop about what's happening in your industry and community. Plus, you can meet other business owners, share ideas, and find new customers. These communities often offer workshops and events that can teach practical skills, connect you with mentors, and make your business journey less overwhelming.

  2. Step 13

    Growth Stage Funding

    Capital is essential to growth-stage businesses. Whether it's loans, equity investment, or other funding sources, knowing the available options helps companies make informed decisions about how to fuel their growth. This knowledge empowers business owners to choose the most suitable and sustainable financing strategies, aligning with their specific needs and goals.

  3. Step 14

    Strategic Planning for Growth

    As small businesses reach significant milestones, strategic planning for growth becomes imperative. This includes investing in leadership training to equip founders with essential management skills, learning how to effectively manage employees, and scaling systems to accommodate increased demands. By prioritizing growth planning, small businesses can navigate expansion successfully.

  4. Step 15

    Workforce and Talent Acquisition

    Investing in the workforce enhances productivity, employee satisfaction, and overall business success.

  5. Step 16

    Obtain Government Contracts

    Government contracts are a significant opportunity for businesses of all industries, providing a stable revenue stream and credibility. Federal and state governments regularly award contracts in various industries, including but not limited to construction, technology, healthcare, and manufacturing.

  6. Step 17

    International Trade

    Expanding through international trade is an excellent way for businesses to access new markets and grow. Small businesses can tap into global markets, benefit from government support, and explore opportunities that contribute to increased revenue and long-term success. Understanding the basics of international trade can be a game-changer for businesses seeking to broaden their horizons and establish a presence on the global stage.

  7. Step 18

    Relocate Your Business to Utah

    Utah provides attractive tax incentives and benefits for businesses considering relocation, contributing to the state's booming economy. With a fast-growing economy, exceptional quality of life, a skilled workforce, and a community-oriented mindset, Utah is recognized as a prime location for starting a business. The state's business-friendly environment, coupled with various support programs, positions it as an ideal destination for entrepreneurs seeking opportunities for growth and success.

Sell or exit

Wind down or hand off

  1. Step 19

    Close Your Business

    The decision to exit your business may come from a desire to seek a change, enjoy retirement, or pursue new ventures. While you might pass the business on to a family member, it may be difficult to find the right successor. In cases like this, businesses need to change their legal status.