Mercato Partners, founded in 2007 and based in Cottonwood Heights, Utah, is a private equity firm specializing in growth-stage investments across technology, consumer brands, and food and beverage sectors. The firm manages over $1.6 billion in assets and operates multiple funds, including the Traverse Growth Fund, Savory Restaurant Fund, Prelude Venture Fund, and Alpha Secondary Fund. Mercato Partners has invested in companies such as Central Logic and Cotopaxi, providing both capital and strategic guidance to foster business expansion.